Linkedin as a business promotion tool

LinkedIn is a social network that is poorly represented in the SMM field. And that's a mistake because competent promotion on it will be very useful for your business. But not every product is suitable for this platform.

You've probably heard of LinkedIn as a job search network. Perhaps you even have your own page with a certain number of contacts. That's right since the main purpose of this social network is finding business contacts and establishing a connection with them. Today it has more than 500 million users worldwide and brings together representatives of 150 business sectors from 200 countries, of which 27 million users live in Europe.

After having registered on the platform, new opportunities open up for you: now you can publish your resume if you are looking for a job, or post vacancies if you are looking for new specialists. You can recommend your contacts for a position, and conversely, someone can recommend you.

There are three main advantages of this social platform:

• Active users.
• Reputable professionals.
• A wide range of settings for targeted advertising. 

On this network, it is very profitable to create a business image of your company, promote expert content, and draw attention to your company. LinkedIn content is also widely used to attract new customers. If you have a lot of company pages, scheduling services such as Postoplan (https://postoplan.es/) come to the rescue. So, you can schedule and publish posts in multiple accounts at once and save time on posting.

There are 3 areas for which LinkedIn is ideal:

• B2B business.

That is when your business is focused on finding partners, suppliers, and manufacturers. 

• Complex sales.

If your product brings in a solid profit, but the consumer takes a lot of risks, it's a complex sale. 

• Expensive products and services.

Considering all the features, it may be concluded that not every business can find its own niche on this platform. If you need to sell cosmetics, seedlings, or household appliances, it is better not to waste your time and money but to go straight to Facebook (Запрещенная в РФ организация).